Target, DeadMau5, and Just Dance 3 – all made possible by Possible.
We recently wrapped our broadcast campaign for the Just Dance 3 campaign: a bunch of broadcast and videos built out of a collection of UGC from around the world. During a 6 month production spree we created a 90second trailer for E3, a :60 Trailer for the Kinect announcement, a :60 online trailer, two :30 spots and two :15 second spots for the US, and three :30 spots and about 20 different customized localizations for 10 different countries. Most exhausting process of any of our careers. You can see one of the US :30s below.
But this entry isn’t about the campaign – it’s about one our many creative partners: Possible Productions. Possible, an LA motion design and post-production studio, handled all of our graphics and finishing. We chose Possible because they were recommended by our Director, Nathan Cox. They produce a ton of tour graphics so we knew they’d approach the project with attention to the music.
Below is a video of their work for DeadMau5. The editorial choreography of the graphics are mind-blowing. While they were without question a great partner on Just Dance 3, we didn’t utilize their greatest strengths. We encourage you to look them up and learn more about them. They are a constant source of inspiration for us and we highly recommend them.
This is a behind the scenes
This is a video of their Cannes winning show for target