If you’re Ram Trucks—an American icon—and you have a lineup of 5 of today’s hottest country music stars, who better to give a look to your 2012 concert series than the visual embodiment of American music itself—the inimitable Hatch Show Print. Hatch has been designing and printing concert posters in the heart of Nashville for over 130 years, and their hand-set letterpress style is every bit as much of an icon in my mind as the artists they’ve promoted. So,…

In 2009, our agency was knee-deep in creating a brand architecture to guide the rapidly expanding Just Dance product line. We developed a key art framework that could either be executed in angled typography or in an art direction appropriate to the product extension. Or as I like to put it, we discovered the holy grail of art direction: a legitimate excuse to phone any creative vendor. For the Just Dance Kids product extension key art, our agency selected Brazilian…

When it comes to their characters, brands can be very protective. Typically there are very strict rules about what a character can or cannot say, the way they pose, and what they can be associated with. After all, they are a spokesperson/dog/clown/doughboy of the brand. So when Pop Secret Popcorn approved our idea to let consumers make mini-movies starring their Kernel characters and allow consumers to control what the Kernels say, we were thrilled. And frankly, a little surprised. Pop…

Back in the fall of 2009 we we’re approached by HBO to create an online experience to promote their upcoming mini-series, The Pacific. The series followed a group of soldiers through the Pacific campaign during World War II and was backed by big names like Steven Spielberg, Tom Hanks and Gary Goetzman. Following up on the massive success of the 2001 mini-series, Band of Brothers, The Pacific was a huge property to be able to dig our mitts into. We…

I recently returned from NYC where we were awarded the Silver Effie for the Just Dance launch campaign. I’m not going to lie – I was stupid-excited to be there. You know – the kind of excited where you try to play it cool but you can’t help but giggle like a kid. It didn’t matter that they put us in a corner table behind the wait staff and a line of Ficus trees – I could still see our…

As a preface to this post, let me start off by describing my first morning as a new Nomadic employee: Nomadic | Day 1: 9:00am – Get new hire packet. 9:15am – Get assigned to major jerky brand redesign. 9:30am – Find my desk. Not gonna lie. I was a little intimidated. Really excited, but a little intimidated. Talk about trial by fire…First day at a new job, living in a new city, working with a brand new group of…