We recently had the privilege of working on an interactive project for Subway restaurants which required a huge location based photo shoot (photo above). For a number of us, the most inspiring part of the project was the photographer search, because we were able to bid the job to three of the world’s best photographers – people we’ve aspired to work with for years. For anyone that’s worked in this business, especially in Arizona, can appreciate what a rare honor…

This was my second year attending (surviving?) the 4-day chaos that is San Diego Comic-Con – the largest Comic-Con there is. What comics do I read? None. So why would a non-comic-book-reading girl like myself go to Comic-Con? Because, to some peoples’ dismay, Comic-Con goes way beyond comic books. While you will still find sweaty nerds huddled in a room discussing the latest incarnation of Justice League, Comic-Con is also a massive showcase of the latest and greatest in entertainment,…

About the movie. In Mon­ey­ball, the Oakland A’s, a desperately underfunded team, adopt an analytical, evidence-based approach to assembling a team and winning games. Despite industry criticism and organizational push-back, Billy Beane (Brad Pitt), ignores conventional wisdom – he shifts focus from gut instinct and standard statistics like stolen bases, RBIs, and batting averages (typically used to gauge players) to alternative metrics such as on-base and slugging percentages. These stats steer the team’s decisions about recruitment, management, even coaching. In…

If you’re Ram Trucks—an American icon—and you have a lineup of 5 of today’s hottest country music stars, who better to give a look to your 2012 concert series than the visual embodiment of American music itself—the inimitable Hatch Show Print. Hatch has been designing and printing concert posters in the heart of Nashville for over 130 years, and their hand-set letterpress style is every bit as much of an icon in my mind as the artists they’ve promoted. So,…

May sound kind of weird but Moleskine actually reconnected me with an artistic portion of my soul, lost to a management role and it’s responsibilities: department planning, staffing, resource management, pitching, presenting, and directing. My CD role simply didn’t require my drawing skills. I no longer needed to create comps or storyboards. I didn’t need to supplement my designs with hand-drawn elements. so I just stopped drawing pictures. Instead I produced hundreds of doodles. Completely disposable doodles. After encountering a…

That time of year again, South by Southwest (SXSW) Interactive, the time where thousands of uber nerds gather together in Austin for the Mardi Gras of Geekdom but without the beads and bare chests… mostly. Fortunately we were able to pack up our pocket protectors and our taped together glasses and blend in with the best of them. For us the event didn’t disappoint; here are our three lists of five bests. 5 Best Sessions at SXSW 1. Show & Smell: Marketing…