We recently had the privilege of working on an interactive project for Subway restaurants which required a huge location based photo shoot (photo above). For a number of us, the most inspiring part of the project was the photographer search, because we were able to bid the job to three of the world’s best photographers – people we’ve aspired to work with for years. For anyone that’s worked in this business, especially in Arizona, can appreciate what a rare honor…

When it comes to their characters, brands can be very protective. Typically there are very strict rules about what a character can or cannot say, the way they pose, and what they can be associated with. After all, they are a spokesperson/dog/clown/doughboy of the brand. So when Pop Secret Popcorn approved our idea to let consumers make mini-movies starring their Kernel characters and allow consumers to control what the Kernels say, we were thrilled. And frankly, a little surprised. Pop…