We recently had the privilege of working on an interactive project for Subway restaurants which required a huge location based photo shoot (photo above). For a number of us, the most inspiring part of the project was the photographer search, because we were able to bid the job to three of the world’s best photographers – people we’ve aspired to work with for years. For anyone that’s worked in this business, especially in Arizona, can appreciate what a rare honor…

Before moving back to AZ, I was an ACD at Ignited in LA and spent 5 years running the Sony Vaio Latin America account. We we responsible for creating their primary marketing materials (including broadcast, print ads, brochures, POP displays, product microsites and localization kits) for use in 9 markets throughout Latin America. It was a great account because the multi-national use of the materials required us to differentiate their new products visually. As a result, we produced a lot…

We produced the composite photo above for a title called America’s Army True Soldiers, published by Ubisoft in 2007. Those are two actual Silver Star winners in the shot, which was staged on a dilapidated military base in Alabama. This authentic military image became the game’s primary brand asset, acting as a differentiator in a market filled with fictional, 3D imagery. Below: Key-art created for marketing materials Below: Website and pack. We also created print ads, banners, and a trailer.…