We recently had the privilege of working on an interactive project for Subway restaurants which required a huge location based photo shoot (photo above). For a number of us, the most inspiring part of the project was the photographer search, because we were able to bid the job to three of the world’s best photographers – people we’ve aspired to work with for years. For anyone that’s worked in this business, especially in Arizona, can appreciate what a rare honor…

About the movie. In Mon­ey­ball, the Oakland A’s, a desperately underfunded team, adopt an analytical, evidence-based approach to assembling a team and winning games. Despite industry criticism and organizational push-back, Billy Beane (Brad Pitt), ignores conventional wisdom – he shifts focus from gut instinct and standard statistics like stolen bases, RBIs, and batting averages (typically used to gauge players) to alternative metrics such as on-base and slugging percentages. These stats steer the team’s decisions about recruitment, management, even coaching. In…

That time of year again, South by Southwest (SXSW) Interactive, the time where thousands of uber nerds gather together in Austin for the Mardi Gras of Geekdom but without the beads and bare chests… mostly. Fortunately we were able to pack up our pocket protectors and our taped together glasses and blend in with the best of them. For us the event didn’t disappoint; here are our three lists of five bests. 5 Best Sessions at SXSW 1. Show & Smell: Marketing…

Had a great night on Saturday at the 2012 PHX ADDYs. You can see what we entered and what we won, below. Thanks to everyone at Nomadic – PrizeLogic for your hard work. Thanks also to our creative partners for your help. And thank you to our clients for letting us produce this kind of work. PEMMICAN BEEF JERKY REBRAND Pemmican Brand Book Gold: Sales Promotion | Bronze: Logo To view the rest of the Pemmican rebrand, click HERE. JUST…

Coke recently released an animated, two-part, video declaration of its intent to augment it’s creative process, output, and partnerships across it’s key brands. It’s humbling to say the least. The videos demonstrate Coke’s understanding of “the new media landscape” and states its need for new agencies: agencies that can help their clients iteratively build brands with the continual creation of meaningful content in different forms. While we’ve worked hard to position ourselves for this exact opportunity, we couldn’t have articulated…

When it comes to their characters, brands can be very protective. Typically there are very strict rules about what a character can or cannot say, the way they pose, and what they can be associated with. After all, they are a spokesperson/dog/clown/doughboy of the brand. So when Pop Secret Popcorn approved our idea to let consumers make mini-movies starring their Kernel characters and allow consumers to control what the Kernels say, we were thrilled. And frankly, a little surprised. Pop…

Back in the fall of 2009 we we’re approached by HBO to create an online experience to promote their upcoming mini-series, The Pacific. The series followed a group of soldiers through the Pacific campaign during World War II and was backed by big names like Steven Spielberg, Tom Hanks and Gary Goetzman. Following up on the massive success of the 2001 mini-series, Band of Brothers, The Pacific was a huge property to be able to dig our mitts into. We…