In 2009, our agency was knee-deep in creating a brand architecture to guide the rapidly expanding Just Dance product line. We developed a key art framework that could either be executed in angled typography or in an art direction appropriate to the product extension. Or as I like to put it, we discovered the holy grail of art direction: a legitimate excuse to phone any creative vendor. For the Just Dance Kids product extension key art, our agency selected Brazilian…

There are a lot of jokes you could make about a husband and wife working together and thinking about murder, non-stop, day and night. But that was really our life, for months. Funny thing was, we loved every grueling, terrifying minute we spent creating the site for Ubisoft’s CSI: Deadly Intent video game. The project was daunting from the start. Ubisoft wanted an experience that casual viewers of the show would dig as much as devoted fans. In other words,…

Though it will come as no surprise to those know me, those that do not should know I am a huge nerd. This was no more apparent than the day I entered the Nomadic conference room, arms brimming with board games, and filled the table with chance cards and game pieces. Not socially-acceptable games like Monopoly or Scrabble, but games that are a 27-sided die short of a robe and wizard hat.