When it comes to their characters, brands can be very protective. Typically there are very strict rules about what a character can or cannot say, the way they pose, and what they can be associated with. After all, they are a spokesperson/dog/clown/doughboy of the brand. So when Pop Secret Popcorn approved our idea to let consumers make mini-movies starring their Kernel characters and allow consumers to control what the Kernels say, we were thrilled. And frankly, a little surprised. Pop…

There are a lot of jokes you could make about a husband and wife working together and thinking about murder, non-stop, day and night. But that was really our life, for months. Funny thing was, we loved every grueling, terrifying minute we spent creating the site for Ubisoft’s CSI: Deadly Intent video game. The project was daunting from the start. Ubisoft wanted an experience that casual viewers of the show would dig as much as devoted fans. In other words,…

Though it will come as no surprise to those know me, those that do not should know I am a huge nerd. This was no more apparent than the day I entered the Nomadic conference room, arms brimming with board games, and filled the table with chance cards and game pieces. Not socially-acceptable games like Monopoly or Scrabble, but games that are a 27-sided die short of a robe and wizard hat.