In 2009, our agency was knee-deep in creating a brand architecture to guide the rapidly expanding Just Dance product line. We developed a key art framework that could either be executed in angled typography or in an art direction appropriate to the product extension. Or as I like to put it, we discovered the holy grail of art direction: a legitimate excuse to phone any creative vendor. For the Just Dance Kids product extension key art, our agency selected Brazilian…

Had a great night on Saturday at the 2012 PHX ADDYs. You can see what we entered and what we won, below. Thanks to everyone at Nomadic – PrizeLogic for your hard work. Thanks also to our creative partners for your help. And thank you to our clients for letting us produce this kind of work. PEMMICAN BEEF JERKY REBRAND Pemmican Brand Book Gold: Sales Promotion | Bronze: Logo To view the rest of the Pemmican rebrand, click HERE. JUST…

As a preface to this post, let me start off by describing my first morning as a new Nomadic employee: Nomadic | Day 1: 9:00am – Get new hire packet. 9:15am – Get assigned to major jerky brand redesign. 9:30am – Find my desk. Not gonna lie. I was a little intimidated. Really excited, but a little intimidated. Talk about trial by fire…First day at a new job, living in a new city, working with a brand new group of…

A while back, Joe Duffy (global design icon) and his son Joseph Duffy (future global design icon) hosted a group of us at their Minneapolis office. Joe took us through their deck and discussed his career, his business, and design. Beyond gracious. As we sat there, I realized that Joe Duffy is indeed my hero. That being said, it’s probably for a different reason than you’d suspect. It’s not because Joe has won a ton of awards, built a business…