About the movie. In Mon­ey­ball, the Oakland A’s, a desperately underfunded team, adopt an analytical, evidence-based approach to assembling a team and winning games. Despite industry criticism and organizational push-back, Billy Beane (Brad Pitt), ignores conventional wisdom – he shifts focus from gut instinct and standard statistics like stolen bases, RBIs, and batting averages (typically used to gauge players) to alternative metrics such as on-base and slugging percentages. These stats steer the team’s decisions about recruitment, management, even coaching. In…

May sound kind of weird but Moleskine actually reconnected me with an artistic portion of my soul, lost to a management role and it’s responsibilities: department planning, staffing, resource management, pitching, presenting, and directing. My CD role simply didn’t require my drawing skills. I no longer needed to create comps or storyboards. I didn’t need to supplement my designs with hand-drawn elements. so I just stopped drawing pictures. Instead I produced hundreds of doodles. Completely disposable doodles. After encountering a…

Had a great night on Saturday at the 2012 PHX ADDYs. You can see what we entered and what we won, below. Thanks to everyone at Nomadic – PrizeLogic for your hard work. Thanks also to our creative partners for your help. And thank you to our clients for letting us produce this kind of work. PEMMICAN BEEF JERKY REBRAND Pemmican Brand Book Gold: Sales Promotion | Bronze: Logo To view the rest of the Pemmican rebrand, click HERE. JUST…

Coke recently released an animated, two-part, video declaration of its intent to augment it’s creative process, output, and partnerships across it’s key brands. It’s humbling to say the least. The videos demonstrate Coke’s understanding of “the new media landscape” and states its need for new agencies: agencies that can help their clients iteratively build brands with the continual creation of meaningful content in different forms. While we’ve worked hard to position ourselves for this exact opportunity, we couldn’t have articulated…