Content 2020: Coke’s Creative Strategy for the “New Media Landscape”
Coke recently released an animated, two-part, video declaration of its intent to augment it’s creative process, output, and partnerships across it’s key brands. It’s humbling to say the least. The videos demonstrate Coke’s understanding of “the new media landscape” and states its need for new agencies: agencies that can help their clients iteratively build brands with the continual creation of meaningful content in different forms. While we’ve worked hard to position ourselves for this exact opportunity, we couldn’t have articulated it any better.
If you work in marketing you should watch these videos. If you work for Nomadic, you must watch these videos (seriously – I will probably drop a pop quiz). The whole video will take about 20 minutes to watch. So, if you just want a preview, make sure to watch Chapter 6 at the beginning of video 2.
Video 1: Chapters 1 – 5
Video 2: Chapters 6-10
Thank you, Coke.