That time of year again, South by Southwest (SXSW) Interactive, the time where thousands of uber nerds gather together in Austin for the Mardi Gras of Geekdom but without the beads and bare chests… mostly. Fortunately we were able to pack up our pocket protectors and our taped together glasses and blend in with the best of them. For us the event didn’t disappoint; here are our three lists of five bests. 5 Best Sessions at SXSW 1. Show & Smell: Marketing…

Had a great night on Saturday at the 2012 PHX ADDYs. You can see what we entered and what we won, below. Thanks to everyone at Nomadic – PrizeLogic for your hard work. Thanks also to our creative partners for your help. And thank you to our clients for letting us produce this kind of work. PEMMICAN BEEF JERKY REBRAND Pemmican Brand Book Gold: Sales Promotion | Bronze: Logo To view the rest of the Pemmican rebrand, click HERE. JUST…

I recently sat on a Q&A panel for an AIGA portfolio night at ASU. During the session, a student asked us what one thing we wish we knew when we started our careers. The other guys threw out some pretty good responses but I really struggled with the question. I answered it with a joke and forced a connection to some lesson I thought the students should know about but wasn’t happy with my response. I finally realized that I…

After introductions are made, budgets are negotiated, and goals are defined, a group of well intended but imperfect humans is left with the challenge of collectively pulling off the plan to accomplish those goals.

For whatever reason, for as long as anyone can remember, the Client/Agency relationship has bred contempt. We believe it has something to do with the Agency culture in general. Too often in this industry we’re trained to lecture, contradict and exclude our clients, when it would make our lives so much simpler – and the work so much better – if we inquired of them, explored with them, included our clients in every step of the process. We aspire to…

eMarketing LLC was formed here in Scottsdale in 1998. It has since partnered with some of the most esteemed brands and retailers on the planet – Georgia Pacific, Kraft, General Mills, Campbells, Kroger; In fact, eMarketing was actually one of the first interactive agencies for Walmart.com. In the early 2000’s, eMarketing helped pioneer the microsite, online promotion, as well as digital brand content syndication. But the industry landscape has changed a lot since then. In the beginning, most of eMarketing’s…