About our blog
We get to do some pretty cool stuff. And it’s not just what we produce, it’s how we produce it. Like shooting TV spots with pop divas, and NFL All Stars, and on stage at The Price Is Right, twice. We’ve directed photo shoots with US Special Forces Soldiers, worked with Pixar artists on Disney projects, and gone on field trips to places like Fallon to see how great agencies do their thing.
We get to do all this because of what we’ve produced. We won an Effie, as well as an FWA award, but we also built the digital platform that Kraft Foods still uses to syndicate all their content globally, and created the most viral online promotion in Disney history.
It’s not the typical resume of a small agency, or any agency for that matter. Our achievements are all over the place because that’s marketing these days.
Our blog is a scrapbook of what we’ve done, what inspires us, and what we’re learning along the way.
ABOUT OUR AGENCY:
Nomadic is a full service branding and interactive agency. We specialize in brand planning and design, integrated campaign platforms, online promotions, interactive design and development, as well as word-of-mouth (i.e. social) marketing. Like other ‘creative’ agencies, we build brands by developing creative platforms that reflect a differentiating position. Unlike other ‘creative agencies’ we affect sales by working from the transaction out, taking into account retail customer realities and leveraging promotional incentives. We’re capable of this because we have executed promotions and programs for some of the most esteemed brands and retailers in the world. Our approach leads to solutions that combine brand experiences that create consideration with promotional tactics that create purchase intent.
Branding: Architecture, positioning, identity, packaging, website, community, standards
Advertising: Creative platform, broadcast, print, outdoor, web, standards
Promotions: Sweepstakes, instant win, contests, coupons
Retail promotions: POS kits, localized marketing plans, vendor funded programs
Direct: Email, mobile, social (community)
Website: Micro, brand, corporate, commerce, community, mobile
Application: Mobile, desktop, kiosk, browser
Social: Influencer advocacy, community development, activation
Account: Direction and oversight, research and strategy, partner supervision
Operations: Project planning, project management, vendor management
Creative: Concept, art direction, design, copywriting
Development: Architecture, development, UI integration