In 2009, our agency was knee-deep in creating a brand architecture to guide the rapidly expanding Just Dance product line. We developed a key art framework that could either be executed in angled typography or in an art direction appropriate to the product extension. Or as I like to put it, we discovered the holy grail of art direction: a legitimate excuse to phone any creative vendor. For the Just Dance Kids product extension key art, our agency selected Brazilian…

That time of year again, South by Southwest (SXSW) Interactive, the time where thousands of uber nerds gather together in Austin for the Mardi Gras of Geekdom but without the beads and bare chests… mostly. Fortunately we were able to pack up our pocket protectors and our taped together glasses and blend in with the best of them. For us the event didn’t disappoint; here are our three lists of five bests. 5 Best Sessions at SXSW 1. Show & Smell: Marketing…

Had a great night on Saturday at the 2012 PHX ADDYs. You can see what we entered and what we won, below. Thanks to everyone at Nomadic – PrizeLogic for your hard work. Thanks also to our creative partners for your help. And thank you to our clients for letting us produce this kind of work. PEMMICAN BEEF JERKY REBRAND Pemmican Brand Book Gold: Sales Promotion | Bronze: Logo To view the rest of the Pemmican rebrand, click HERE. JUST…

I recently sat on a Q&A panel for an AIGA portfolio night at ASU. During the session, a student asked us what one thing we wish we knew when we started our careers. The other guys threw out some pretty good responses but I really struggled with the question. I answered it with a joke and forced a connection to some lesson I thought the students should know about but wasn’t happy with my response. I finally realized that I…