Coke recently released an animated, two-part, video declaration of its intent to augment it’s creative process, output, and partnerships across it’s key brands. It’s humbling to say the least. The videos demonstrate Coke’s understanding of “the new media landscape” and states its need for new agencies: agencies that can help their clients iteratively build brands with the continual creation of meaningful content in different forms. While we’ve worked hard to position ourselves for this exact opportunity, we couldn’t have articulated…

We recently wrapped our broadcast campaign for the Just Dance 3 campaign: a bunch of broadcast and videos built out of a collection of UGC from around the world. During a 6 month production spree we created a 90second trailer for E3, a :60 Trailer for the Kinect announcement, a :60 online trailer, two :30 spots and two :15 second spots for the US, and three :30 spots and about 20 different customized localizations for 10 different countries. Most exhausting…