When it comes to their characters, brands can be very protective. Typically there are very strict rules about what a character can or cannot say, the way they pose, and what they can be associated with. After all, they are a spokesperson/dog/clown/doughboy of the brand. So when Pop Secret Popcorn approved our idea to let consumers make mini-movies starring their Kernel characters and allow consumers to control what the Kernels say, we were thrilled. And frankly, a little surprised. Pop…