Nomadic Agency

Coke recently released an animated, two-part, video declaration of its intent to augment it’s creative process, output, and partnerships across it’s key brands. It’s humbling to say the least. The videos demonstrate Coke’s understanding of “the new media landscape” and states its need for new agencies: agencies that can help…

We recently wrapped our broadcast campaign for the Just Dance 3 campaign: a bunch of broadcast and videos built out of a collection of UGC from around the world. During a 6 month production spree we created a 90second trailer for E3, a :60 Trailer for the Kinect announcement, a…

When it comes to their characters, brands can be very protective. Typically there are very strict rules about what a character can or cannot say, the way they pose, and what they can be associated with. After all, they are a spokesperson/dog/clown/doughboy of the brand. So when Pop Secret Popcorn…

Back in the fall of 2009 we we’re approached by HBO to create an online experience to promote their upcoming mini-series, The Pacific. The series followed a group of soldiers through the Pacific campaign during World War II and was backed by big names like Steven Spielberg, Tom Hanks and…

I just watched Objectified, a documentary by Gary Hustwit, about the role of an industrial designer in the mind-blowing process of mass-producing everyday objects. While the film is about industrial design, it presented a practice and term that we interactive designers should embrace and use: prototype design.
Below: Trailer for Objectified

Industrial…

I recently returned from NYC where we were awarded the Silver Effie for the Just Dance launch campaign. I’m not going to lie – I was stupid-excited to be there. You know – the kind of excited where you try to play it cool but you can’t help but giggle…